Challenge
Low-quality leads and lack of digital trust. The company had a website, but it wasn't generating qualified leads. Potential buyers didn't trust it enough to reach out. The few inquiries that came through were low-budget or not serious. The sales team needed a way to attract buyers ready to invest.
Action
Building a modern landing page with custom maps.
Design and user experience
The landing page manages 1,000+ lots across three phases. Detailed maps show lot sizes, availability, and location. Designed for trust and professionalism. The site features photography of the natural setting, clear phase explanations, and testimonials from real buyers. Fully responsive across devices, since most potential buyers browse on mobile.
Qualifying contact form
The form captures investment budget, land plans, and contact details. This lets the sales team prioritize serious buyers and prepare for conversations. Submissions send automatic email notifications for immediate follow-up.
Custom lot mapping
The biggest time investment. Three separate maps showing all lots with accurate dimensions and numbering. Built in Figma as SVG files. Over 1,000 lots laid out manually across three maps, each precisely sized and labeled for buyer clarity.
Result
Form leads consistently outperform other channels. These buyers come with higher budgets, clear investment plans, and close more smoothly. The qualifying form filters for serious intent before sales conversations begin. The professional web presence attracts buyers who previously wouldn't have engaged with the company digitally.
